We do this in a structured manner in 4 steps:
Before we dive in, we want to thoroughly understand your product or service. What is the offering? What are the unique selling points? By mapping out the offering, we can begin generating market and end-user insights. This involves researching the users and decision-makers in the target audience, identifying trends, innovations, and mapping out the competition.
Develop a value proposition
Once all the insights have been gathered, it’s time to define a distinctive and appealing proposition. It is important that this proposition closely aligns with the needs of the target audience and is supported by factual insights.
Design a sales pitch
Creating a proposition is one thing, but how do you effectively convey it to your target audience? AlphaRainbow designs a sales pitch that bridges the pain points identified in the initial phase and the proposition developed as a response. This allows your account managers to immediately get to work.
Set up a lead list
To give you a head start, we compile a lead list; all potential customers are bundled in a database with relevant characteristics. This gives you insight into leads with the most potential that you can approach with the sales pitch.
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