Blogs

Seize your business growth opportunities with satisfied customers

Seize your business growth opportunities with satisfied customers Is your business stuck in a rut due to a lack of new leads? Or are you wondering how to give your revenue a substantial boost? The key to this success might very well lie with the people you might take for granted: your own customers, especially ... Read more

The power of customer-driven innovation in manufacturing

The power of customer-driven innovation in manufacturing Innovation serves as the engine of progress, especially within the dynamic world of manufacturing. The ability to innovate is crucial for staying ahead of competitors and maintaining a leading position in the market. What is often overlooked is the valuable role that customers can play in driving innovation. ... Read more

Preventing complaints in 5 steps

Preventing complaints in 5 steps Complaints are inevitable in every organization, whether large or small. How you handle complaints can play a crucial role in maintaining customer satisfaction and improving your business processes. If a company neglects complaints, it can lead to customer loss, damage to its reputation, and legal issues. Of course, prevention is ... Read more

5 tips to reduce customer churn

5 tips to reduce customer churn Customer churn is a challenge that many companies face. It refers to the loss of customers over a certain period. Customer churn can have negative consequences for a company's revenue and growth. Fortunately, there are strategies that can help address this issue and reduce customer churn. In this blog, ... Read more

How our survey methodology achieves an NPS increase of 2.6 points on average

How our survey methodology achieves an NPS increase of 2.6 points on average Delivering a good customer experience and being recommended is essential for any business. It creates new customers, upsells to current customers and prevents less satisfied customers from going to competitors. But how do you achieve this? And how do you ensure that ... Read more

How do you determine the key drivers of your customer satisfaction?

How do you determine the key drivers of your customer satisfaction? Companies know that understanding customer satisfaction is essential for their continuity and growth. Through customer surveys, you get valuable data that you can turn into actionable information. But how do you do this? In this blog, you will read on how we at AlphaRainbow ... Read more

Measuring customer satisfaction in B2B and B2C: the five differences

Measuring customer satisfaction in B2B and B2C: the five differences Every company is unique and has specific products, services, target groups, norms and values. Measuring customer satisfaction therefore requires a specific approach. In this blog, we focus on the differences between B2B and B2C in measuring customer satisfaction. Companies targeting the consumer market (B2C) need ... Read more

What to do after conducting customer satisfaction surveys?

What to do after conducting customer satisfaction surveys?   When you have measured customer satisfaction among your customers, the first important step has already been taken; you have given your customers the opportunity to give their honest opinion about your company and bring to light areas for improvement. In this way, you show that you ... Read more

Measuring customer satisfaction in 10 steps

Measuring customer satisfaction in 10 steps Measuring customer satisfaction is becoming an increasingly important part within many companies. Fortunately, because measuring customer satisfaction brings many benefits. Just think, for instance, of the positive word-of-mouth advertising these customers spread. Satisfied customers spend more than dissatisfied customers and cost less because they complain less. In addition, providing ... Read more

How to deal with ‘detractors’

How to deal with 'detractors' Detractors are customers who are not very satisfied with your company, service or product. You can measure the number of detractors by conducting a customer satisfaction survey. In this customer satisfaction survey, you then ask your customers the Net Promoter Score (NPS) question. This is the question: 'To what extent ... Read more

Why does AlphaRainbow stand for growth through focus?

Why does AlphaRainbow stand for growth through focus? Since 2000, AlphaRainbow has been helping entrepreneurs understand what matters most to their customers. Companies often don't know how to deal with the amount of problems and opportunities in the market. As a result, companies have to make decisions based on their feelings or perceived urgency. As ... Read more

Why doing less is often better

Why doing less is often better Do you also think you should give all customers the attention they deserve? Do you also think you should invest in all (sub-) markets to achieve growth? Do you also think you should offer appropriate products for all your customers? And do you also think that all growth and ... Read more

Focus through the use of statistics

Focus through the use of statistics Measuring customer satisfaction is a step in the right direction for your company. Measuring customer satisfaction is one thing, but how do you know which elements to really focus on? That is also quite tricky. What you could do is focus on the elements that score low and try ... Read more

What is the Net Promoter Score?

What is the Net Promoter Score? The Net Promoter Score (NPS) has proven to be a powerful tool to measure customer satisfaction or customer loyalty. The higher this Net Promoter Score (NPS), the more satisfied and loyal customers and users are. In this blog, we will tell you all about the Net Promoter Score (NPS). ... Read more

5 tips to follow through with your customer satisfaction survey

5 tips to follow through with your customer satisfaction survey Buying a scale doesn't make you lose weight yet. You bought the scale, stand on it and do the baseline measurement. To change your weight, you will have to have a plan and implement it structurally. In a customer satisfaction survey, it doesn't work much ... Read more

What is customer satisfaction research?

What is customer satisfaction research? How satisfied are your customers with your business? Customer satisfaction is an important component for any business. Customer satisfaction is determined by a number of aspects. These aspects differ from company to company. Simply stated, a customer satisfaction survey examines how satisfied your customers are. This is often done by ... Read more

Close the loop, how does it work?

Close the loop, how does it work? After conducting a customer satisfaction survey, you would be very wise to do closing the loop. But what does this term mean and how does it work? What is closing the loop? Closing the loop is a process by which you respond directly to your customers' feedback. A ... Read more

How to prepare a good customer satisfaction survey?

How to prepare a good customer satisfaction survey? Creating a good customer satisfaction survey is a challenge in of its very own. What exactly do you want to know and what do you want to achieve with your survey? Up front, a statement list that explains respondents' experiences 100% is practically unfeasible. This is because ... Read more

How do you display results properly on a dashboard?

How do you display results properly on a dashboard?   In daily life, we often use dashboarding without realizing it. Think of Google Analytics' dashboard or Fitbit's dashboard. Working with a dashboard offers many advantages, but how do you properly display results in a dashboard? What is dashboarding? Dashboarding is a convenient way where you ... Read more

6 tips to quickly increase customer satisfaction

6 tips to quickly increase customer satisfaction Measuring customer satisfaction, and in particular increasing it, is becoming increasingly important. That is why this is more often a recurring topic on the agendas of companies. It is realized that high customer satisfaction can seriously contribute to the success of the company. Not a bad idea, because ... Read more

11 tips for more responses to your customer satisfaction survey

11 tips for more responses to your customer satisfaction survey   A representative customer satisfaction survey stands or falls with a high response rate. Answers to the open questions in your customer satisfaction survey also provide a wealth of valuable insights. It is therefore important that your response to the customer satisfaction survey is as ... Read more

Net Promoter Score: Why are promoters so important?

Net Promoter Score: Why are promoters so important? The Net Promoter Score (NPS) is the most widely used method worldwide to measure customer satisfaction. The Net Promoter Score (NPS) consists of a recommendation question. The respondent is asked to what extent they would recommend the company/product to others. The respondents can give a score between ... Read more

GDPR is an opportunity!

GDPR is an opportunity! A concept such as GDPR is a hot topic for us at AlphaRainbow. From the beginning of January we set up a Data Protection Team within AlphaRainbow. We were given the task of being GDPR compliant before May 25. In addition to becoming compliant, we also want to start the ISO-27001 ... Read more

5 reasons to measure customer satisfaction

5 reasons to measure customer satisfaction In recent years there has been a shift from product-oriented marketing to service-oriented marketing. More and more emphasis is being placed on service towards the customer and the after-sales process is becoming increasingly important. The customer is increasingly central. Measuring customer satisfaction, also known as customer feedback, is crucial ... Read more

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