About us

Since 2000 we have been helping entrepreneurs understand what is most important to their customers. Companies are often overwhelmed by the challenges and opportunities they face. The result is that they often have to make decisions based on their feelings or perceived urgency. We help them by letting them focus on the most important aspects: the aspects that will make the difference.

Our values
WHAT IS IMPORTANT TO US
UU
DISCOVER

Continuously in pursuit of improvement.

QUALITY

In everything we do.

BE READY

For customers and each other.

PLEASURE

Give energy and achieve more together.

HONESTY

Say what you do and do what you say.

Our expertise

STRATEGY
DEVELOPMENT

BRAND
POSITIONING
MARKETING
PLANNING
INNOVATION
PLANNING
VALUE
PROPOSITIONS
QUALITATIVE
& QUANTITATIVE RESEARCH
AlphaRainbow
W H E R E   D I D   O U R   N A M E   C O M E   F R O M?

In South Africa, I (Michiel) once attended a three-day seminar on “Mind Power”. I was taught how to switch my brain to ‘Alpha’ mode through meditation. When your brain is in “Alpha” mode, it is as if you get into a flow in which everything happens effortlessly. Wouldn’t that be great for businesses? The meditation concept I learnt was based on the rainbow. Red is the body, orange is emotion, yellow is cognition, green is tranquillity, blue is love and purple is ambition. By thinking of the colours and their associations you can go into Alpha mode. Isn’t that amazing? That’s when I realized I wanted my company name to be a combination of Alpha and Rainbow. That’s the story.

Oh …- and Nelson Mandela’s great vision of “The Rainbow Nation” with its rich variety of people played a part, too.

Our team

Ir. Michiel
van Beek

Managing Director

Ir. Paul
Bromberg

Senior Partner

Paul
van Bussel

Senior Project Manager

Mariska
Mulder

Project Manager

Dennis
Weda

Project Manager

Marco
Strijker

Project Manager

Mart
Heitbrink

Sales Manager

Tip
Mijnssen

Project Manager

Alwina
Tempelman

Art Director

Stan Wijnbergen

Intern Creation

Britt
Kant

Intern Commercial

Hans
Drijver

Partner Online Marketing

Peter
Hoogeboom

Partner Research Statistics

Creativeorange

Partner Digital Concepts

CQM

Partner Quantitative Methods