Data-driven innovation and market insights at Cyden

Cyden, one of the leading manufacturers of IPL devices, designs and produces IPL (intense pulsed light) hair removal products for home use. Cyden needed a structured way to gather and analyze consumer feedback.

Expertise used:

Webscraping
Dashboarding

What’s in it for Cyden?

AlphaRainbow assisted Cyden by using web scraping to gain insights into customer reviews and market trends. This data was analyzed and presented in a dashboard. The dashboard enables Cyden to analyze customer feedback in a structured way, both for their own products and those of competitors. The data helps in formulating effective strategies and serves as input for so-called consumer-driven innovation.

Gebruikte tools:

Data visualization

Web scraping

In January 2024, AlphaRainbow began web scraping Cyden’s products. Reviews from multiple channels such as Amazon, Currentbody, Google Shopping, and Yahoo were collected and visualized in dashboards. This dashboard provides Cyden with insights into how customers experience their IPL devices, the issues they encounter, and how they perform compared to competitors. By updating this data monthly with hundreds of new product reviews, Cyden has access to up-to-date and relevant information for internal decision-making.

“The dashboard facilitates fact-based discussions across different departments within the organization, and based on the reviews, it’s clear which issues should be prioritized”

The collected and analyzed data offers Cyden several advantages:

Cyden can make informed decisions based on factual information.
Consumer feedback is used for both improving the quality of existing products and developing new ones.
The analyses support targeted discussions across various departments within Cyden, such as sales and marketing, helping to identify areas for improvement.

Mark Huijsmans

Director Product Management and Sourcing

We chose AlphaRainbow because of their “plug & play” solution. The direct contact with the AlphaRainbow team, the ability to optimize the dashboard based on feedback, and the quick response are highly appreciated. This collaboration allows us to continuously leverage valuable insights while expanding the dashboard.

Portretfoto van Martijn, Data Scientist bij AlphaRainbow

Martijn Bredewold

IT professional’s perspective

Our ongoing support and data analysis ensure that Cyden continues to benefit from valuable insights and opportunities for improvement. The dashboard is updated every month with hundreds of product reviews, providing Cyden with relevant information on a monthly basis.

About Cyden

Cyden designs and manufactures IPL (intense pulsed light) hair removal products for use in the home. The Company has deep domain experience of the category, having originally begun it’s life making devices for professional salons. CyDen’s HQ base, manufacturing, development and clinical testing all take place in its home-town, Swansea, Wales, UK and has recently opened its first overseas office in Tokyo.