Product discovery scan
AlphaRainbow’s product discovery scan is a clear, structured service that supports product and marketing teams in making better-informed decisions for product development. We help organizations understand where opportunities exist in the market, based on actual customer needs and data, so that teams can prioritize with more confidence and clarity. Our end-to-end process turns extensive external data into practical insight, highlighting directions for product innovation that align with your business goals.
Unlike generic tools or time-consuming focus groups, we provide a tailored approach that combines desk research, trend detection, and competitive intelligence, supported by easy-to-use dashboards and expert recommendations. The result: a practical overview of where value can be created, and how to proceed.
Make data transparent through the use of dashboarding.
Dashboarding is a powerful tool for visualizing data and communicating important information in a clear and concise manner.
Today, obtaining large amounts of data is not a problem. Through various channels, you gather data about your customers, the market, and competitors. However, making sense of that data can be challenging. This is where dashboarding can provide a solution.
The value and necessity of product discovery scanning
Product discovery scan is an end-to-end process that helps identify new directions for product development, based on real-world evidence. We gather and analyze publicly available external data, such as customer reviews, competitor positioning, online conversations, search behavior, and market signals, to deliver insight into:
- Emerging product needs and pain points
- Trends in consumer and industry behavior
- White space opportunities in your market
- Areas where your current offering may fall short
The challenges we help solve
In our work with product and marketing teams, we often encounter common barriers:
- Lack of clarity around customer needs
- Information overload without direction
- Missed opportunities due to slow insight
Our service is designed to bring clarity to these challenges and support B2B product strategy decisions with solid, structured insight.
What product discovery scan includes
A comprehensive report summarizing the findings from our research and analysis.
An interactive dashboard that visualize trends over time, content sentiment, keyword volumes, or product gaps.
Based on what we find, we provide a structured set of recommendations.
Optional workshop or presentation.
Clients we deliver this service for
Several organizations have already used this approach to support their product strategy. Examples include:
Contact us
We are here for you.
Interested in learning what your market is telling you?
If you’re looking for a more structured, evidence-based approach to innovation, we’d be happy to tell you more.
