Digital brand performance tracking
Struggling to measure your brand’s digital performance?
AlphaRainbow’s digital brand performance tracking is a smart, end-to-end service that turns your digital performance data into clear, actionable insight for your marketing team. We help you cut through the noise of endless analytics and dashboarding tools, so you can make swift, data-driven decisions with confidence. By combining our marketing experience with smart data collection and AI-driven analytics, we continuously track your digital channels and customer sentiment, giving you the knowledge to boost your digital brand and outpace the competition.
Challenges we solve
It’s hard to improve what you can’t measure. Many teams aren’t sure how well they’re really doing online or how customers perceive them. We shine a light on all your key metrics and brand sentiment, so nothing stays in the dark.
From Google Analytics to social stats, data is everywhere, yet it often feels like too much. If you’re overwhelmed by data but not getting real insight, we fix that. Our service filters and synthesizes large data sets into one concise dashboard and report, removing complexity and highlighting what matters.
Are your competitors outperforming you online? What are they doing that you aren’t? We provide continuous competitive benchmarking. By tracking your rivals’ online activities alongside your own, we remove the guesswork.
What’s included in digital brand performance tracking
Interactive Power BI dashboard
Monthly quantitative performance reports
Biannual qualitative insight reports
Benefits of digital brand performance tracking
A comprehensive report summarizing the findings from our research and analysis.
An interactive dashboard that visualize trends over time, content sentiment, keyword volumes, or product gaps.
Based on what we find, we provide a structured set of recommendations.
Optional workshop or presentation.
Step 1 – Intake & kickoff
We start with an initial meeting to listen to your needs and objectives. We’ll discuss which aspects of your digital presence to analyze (for example, specific markets, product lines, or channels to focus on) Together, we define the scope: which competitors to track, which platforms and kpis matter most, and what success looks like.
Step 2 – Baseline analysis
Right after kickoff, our team dives into data gathering to create a baseline qualitative report of your current digital performance. This provides an initial benchmark of your brand’s digital presence and includes early insights on things like your share of voice, current sentiment, and obvious quick wins. This gives you immediate value and sets the stage for tracking progress over time.
Step 3 – Setup & dashboard development
In parallel with the baseline, we undergo a thorough setup phase. During this phase, we build out the data pipelines and customize the analytics framework for your needs. This includes aligning on scoring methodologies (for example, how we calculate a Digital Brand Power index or other composite scores), setting up webscraping routines, and configuring the Power BI dashboard with your branding and desired visualizations. Depending on the complexity and any custom requests, this setup can take approximately 4 to 14 weeks.
Step 4 – Monthly reporting, ongoing
Once the tracking system is up and running, we begin the regular monthly reporting cycle. After each month closes, we compile your quantitative performance report for that month. Each monthly report covers the agreed metrics for your brand and competitors. Month by month, you’ll build a data-backed narrative of how your digital brand is evolving.
Step 5 – Biannual deep-dive reports, ongoing
After six months of tracking, we prepare the first qualitative deep-dive report. We’ll schedule a presentation or discussion for these to walk you through the insights and recommendations in detail. These reports are a great checkpoint to adjust strategy, celebrate wins, and plan for the next period. (If needed, we can adjust the frequency or add an extra qualitative update, our approach is flexible to your needs.)
Step 6 – Continuous support & optimization
Our partnership doesn’t run on autopilot. We provide ongoing support to ensure you continue getting value. This includes maintaining and updating the dashboard and data sources, answering any questions your team has, and tweaking the analysis as your focus evolves. We can also provide training for your team on using the dashboard or interpreting the data, empowering your marketers with analytics skills.
Clients we do this service for
Contact us
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Ready to boost your digital performance?
It’s time to stop flying blind in the digital world. Contact us to see how AlphaRainbow digital brand performance tracking can drive your marketing success, or request an offer and let us prepare a tailored proposal for you. We’re here to help you turn data into actionable insight and elevate your digital brand to new heights.
