Our Approach

AlphaRainbow identifies what is most important to your customers. Together with you we translate these insights into concrete strategies and action plans. This way we can effectively and efficiently improve your marketing results.

Our approach structures the marketing process in 4 logical steps.

Gather
insights
Step 1
Determine
destination
Step 2
Take
action
Step 3
Monitor
progress
Step 4

We gather insight with the Factual Focus™ method. This method focuses on what is most important to your customer. By using advanced statistical analysis and applying business experience, we can determine the crucial drivers of business success. We believe we can accomplish the best results by focussing on a few critically important drivers. This way we can efficiently and effectively improve your marketing results.

We can help you through the entire process, from step 1 to step 4. After the conceptual phase, things have to get very specific. This could mean making some serious changes: modifying your positioning, expanding your product portfolio, training your sales team, modifying your communication platform and activities, etc. We will do whatever has the biggest impact – effectively and efficiently.