Preparation

When initiating a customer satisfaction survey, we start by establishing a project schedule in consultation with the client. Preparation can then begin, which can be divided into three elements. The choice is then made between publishing the survey online, sending it by email or conducting it on a specific location using a pedestal with tablet.

Drawing up the questionnaire

A set questioning structure consisting of the NPS question with motivation, around 15 statements and a question about changes. The questionnaire is drawn up on the basis of: input from the client, previous surveys, desk research and our experience.

Creation of a comprehensive database

An important element of the preparation phase is the creation and supply of a comprehensive database. The database is supplied as an Excel file and contains information on the customers to whom the survey is sent.

Design of online environment

Before sending the survey, we design the online environment. This includes for example designing the reporting levels and sending out test surveys in order to check whether everything has been set up correctly.

To execution

Contact

Get in touch:

info@alpharainbow.nl

+316 51 11 93 94

Van Nahuysplein 1-3, Zwolle

 

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