Marketing calendar

Focus in everything we undertake…

We strongly believe that activities must be planned and executed in a structured manner. We help our customers to do so using a marketing calendar, which we compile in consultation with you. Based on the strategic goals you have defined for the coming period, the marketing calendar provides insight into appropriate activities. This is one of the ways in which we create focus.

Our approach

At AlphaRainbow, we link a marketing calendar to an iOGSM, to ensure that you cannot lose sight of your goals. An iOGSM is a tool used to translate insights into goals and strategies. You then determine when the strategies are to be implemented. This can be shown very clearly in a marketing calendar. iOGSM stands for:






‘The right marketing calendar introduces structure to the work and creates an overview for all involved.’

Our tips for an effective marketing calendar:

  • Make sure you know your market inside out, and keep up to date on the latest trends

  • Define realistic objectives and make them measurable

  • Ensure that each objective is linked to an activity with an appropriate deadline

  • Be realistic and critical, and define objectives and rewards

  • Monitor your planning closely, but allow for some leeway and flexibility

Questions? Get in touch with AlphaRainbow


Get in touch:

+316 51 11 93 94

Willemskade 30, Zwolle


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