Growth through focus
On what truly matters for your customers
Experts in the field of Customer Experience and Market Research
We help your company grow by creating focus. Due to the multiplicity of market opportunities, companies tend to take decisions based on emotion or perceived urgency. We provide a focused, fact-based approach that actually helps you achieve your company goals.
Improving customer satisfaction through focus

We believe that corporate success is closely related to your customers’ satisfaction. That customer satisfaction is often a reflection of your performance, and can be translated into hard figures. Satisfied customers generate higher turnover and are also more likely to bring in new customers. So where should your focus lie in order to increase customer satisfaction? AlphaRainbow measures not only the degree of customer satisfaction, but also determines the drivers required to increase it. Concrete recommendations help you put it into immediate effect.
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Concrete recommendations
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Personal approach
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Statistical analysis to determine the drivers
- Online tool offering extensive features
Why AlphaRainbow?

Concrete and fact based
We love facts! And that is reflected in our services. At AlphaRainbow, we go much further than analysis alone; we provide concrete advice based on facts.

Experienced and innovative
We combine our many years of experience in marketing with the latest developments and techniques to help you succeed.

Full-service and independent
We take care of the entire process for you, from A to Z. What can you expect from us? An independent vision and proactive approach in close consultation with your company.

Personal and professional
We believe strongly in a professional approach, personal contact and particularly commitment to your organisation.
AlphaRainbow tools
The impact of poor customer insights

Poor customer insights can lead to insufficient results and missed opportunities. In this infographic you can read about the benefits of sufficient customer insights.
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Operating internationally in more than 80 countries
Satisfied customers
A selection from our portfolio




