Focus groups to gain insight
A focus group is a group interview whereby a number of people participate in a group dialogue/discussion. Each group generally consists of 6 to 8 respondents. The discussion is led by an interview leader. This leader, known as a moderator, ensures that the focus group works correctly. The moderator is in fact the researcher who ensures that the research is directed effectively.
An effective way of gathering useful information
A focus group (sometimes known as a round-table interview) can serve various purposes. The purpose is always to gather information on a certain subject. This is a qualitative research method. The dynamics established within the group dialogue will put the spotlight on the most important elements.
A focus group is an effective way of assessing a new idea, a product or a new concept.
‘It’s essential to create the right dynamics in a focus group.’
AlphaRainbow helps you organise methodical and structured focus groups. We do so using:
AlphaRainbow biedt ervaren interviewers. Door het gebruik van de juiste technieken kan meer informatie worden verkregen.
We provide experienced moderators. Creating the right dynamics within the dialogue is an art in itself. An experienced moderator creates the right atmosphere and ensures that all respondents have their say.
Professional dialogue guide
A detailed dialogue guide is written prior to the focus groups being organised. This serves as a manual during the round-table interview.
We will select the participants for the focus groups. This is part of our full-service package.
De ruimtes waar de interviews worden gehouden zijn professioneel en beschikken over moderne technologie. Daarnaast kunnen interviews op locatie van de respondent worden afgenomen.
The facilities for the focus groups are professional and equipped with all modern technology.
Recording equipment is used during the focus groups, in order to analyse the results at a later date.
Analyses and reports
Upon completion of the focus groups, we analyse the results and draw up a report. The results are fact based and concrete.
We have supported a number of companies in their focus groups. Examples include FrieslandCampina, Van Wijhe Verf and Apenheul. Feel free to ask us about the options.