Seize your business growth opportunities with satisfied customers
Is your business stuck in a rut due to a lack of new leads? Or are you wondering how to give your revenue a substantial boost? The key to this success might very well lie with the people you might take for granted: your own customers, especially the satisfied ones.
You might be wondering, “How?” That’s why we have five tips you can put into action right away:
1. Establishing Testimonials
Your satisfied customers are your best ambassadors. They have experienced what your company has to offer and are willing to share their enthusiasm. Setting up testimonials is a powerful way to gain the trust of new leads. Stories from satisfied customers demonstrate how your product or service has positively impacted them.
2. Spreading Positive Word of Mouth
Word of mouth is one of the most persuasive forms of marketing. Satisfied customers are eager to tell others about their positive experiences with your business. These personal recommendations are not only free but also potent and can attract new leads. When someone is referred by a friend, they are 4 times more likely to make a purchase. Additionally, referred customers generate 16% more profit than non-referred customers.
3. Providing New Warm Leads
When your customers are excited about your products or services, they are also willing to refer others. These are warm leads, potential customers already familiar with what you have to offer and showing interest. Thanks to your satisfied customers, you can more easily acquire new customers who already have a foundation of trust. In general, 83% of consumers are willing to recommend your business after a positive experience, but only 29% actually do. So, it’s necessary to give them a nudge. By conducting customer research based on NPS, you can quickly identify this group of customers and encourage them to do the same.
4. Creating Upsell Opportunities
Satisfied customers are the ideal group for upselling. Because they already trust your products or services, they are often willing to invest more in additional options. With upselling, you not only increase the value the customer represents to your business but also raise your revenue and profit.
5. Gathering Innovation Ideas
In addition to gaining extra leads and new revenue through upselling, it’s ultimately important to provide your customers with the best products and services and to stay up to date. Your own customers often have a lot of experience with your product or service and are well aware of trends and new developments. Use your (satisfied) customers to brainstorm new innovation ideas to stay ahead of the competition. Read more about it here.
How do you put this into practice? It starts with mapping out the group of satisfied customers, your promoters. We’re happy to assist you with Customer Driven Business Improvement. This means improving your business results with customer feedback. This provides insight into your most satisfied customers and gives you valuable input on innovation ideas and trends your business can tap into.
Ready to seize your business growth opportunities with the support of satisfied customers? 💪🏽 Feel free to contact us, and we’d be happy to tell you more.
Lotte Koehorst
Project Manager