About

Who is AlphaRainbow?

Since 2000, we have been helping businesses understand what has priority for their customers. Companies are often overwhelmed by the wide variety of problems and opportunities. As a result, they have to take decisions based on either emotion or a perceived urgency. We help companies by teaching them to focus on the most important aspects. These are the aspects that make the difference.

Our team is a mix of marketeers with international experience and enthusiastic young professionals.

We share a common goal: to help people and companies grow.

Our team

Michiel van Beek

Eigenaar

Paul Bromberg

Senior partner

Mariska Mulder

Project manager

Dennis Weda

Project manager

Marco Strijker

Project manager

Britt Kant

Project manager

Lotte Koehorst

Project manager

Jari Venekamp

Project manager

Mark Huijsmans

Senior partner

Reinier Hietink

Senior adviseur

Maud van Breen

Junior project manager

Thom Groothuis

Junior project manager

Robin Groote Schaarsberg

Junior project manager

Partners

Our method

We apply a set method at AlphaRainbow known as the AlphaBeta method. This method structures the marketing process in four logical steps: gaining insight, determining goals, taking action and checking progress. We offer services to help you focus on each step of this method. In our opinion, the ideal situation is to work through all four steps during the process.

Gaining insight

Determining goals

Taking action

Checking progress

We conduct market research that can be used immediately. We do so in a pragmatic, carefully structured and efficient manner. In close consultation with you, we select the type of research that best answers your questions. Market research can take the form of customer satisfaction surveys, desk research, focus groups and interviews.

We strongly believe in concrete goals within the framework of the mission and values of a company.

It is also important to look at goals for the coming 25 years, where are you heading? Also known as the BHAG (Big Hairy Audacious Goal). Last but not least, it is essential that you are well-positioned, what do you want to be, for whom, and why is that distinctive and credible?

AlphaRainbow helps you draw up, conduct and communicate an activities calendar. From goals (definition and figures) to the most efficient activities (definition and figures). Each activity must be linked to a goal.

Few activities actually go exactly as planned. By being aware of the progress of plans and activities on time, you can make the necessary adjustments. It is also essential that the effect of each activity is assessed properly.

Where did AlphaRainbow come from?

In South Africa, I (Michiel) once attended a three-day seminar on ‘Mind Power’. I learned how to switch my brain to the ‘Alpha’ mode through meditation. Once your brain is in the ‘Alpha’ mode, you have a sense of being in a flow in which everything is effortless. Wouldn’t that be fantastic for companies? The meditation concept I learnt was based on the rainbow. Red is the body, orange is emotion, yellow is cognition, green is rest, blue is love and purple is ambition. By simply thinking about the colours and their associations, you can enter an Alpha state of mind. Is that not amazing? I then realised that my company name needed to be a combination of Alpha and Rainbow. And that’s the story.

Oh … and Nelson Mandela’s great vision of ‘The Rainbow Nation’ with its rich diversity of people also played a role.